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The Sales Managers Index: Africa

Released: May 17, 2016


Recession Looms for Africa

  • Major economies of Nigeria, Egypt and South Africa experience rapid slowdown
  • Sales growth continues on downward trend
  • Price inflation remains high and rising

The World Economics Headline Sales Managers’ Index (SMI) for Africa – a composite indicator providing the most up-to-date monthly assessment of economic activity in the region – fell to 52.9 in May from 55.1 in April. The SMI Index signalled a continuing expansion in economic growth for the continent but at a slower pace than in previous months. The Nigerian economy is now facing contraction in Q2 and South Africa is fairing only a little better with slightly higher overall levels of growth. Egypt which recently took over as Africa’s second largest economy according to the IMF also continued to experience a slowdown in economic activity.



Headline Sales Managers' Index

Sales Managers' Index Trends
  Speed Direction
SMI Slow Rising
Business Confidence Fast Rising
Market Growth Slow Rising
Sales Output Slow Faling
Prices Charged Medium Rising
Staffing Levels Slow Faling





Just $495 for 12 months




The Sales Managers Index provides the only monthly data on the speed and direction of Pan-African economic activity.

Key advantages of the Pan-African SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth in African.
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.






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