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The Sales Managers Index: Africa

Updated: June 20, 2017

Pan-African Economic Growth Stable in June
  • Nigeria’s recovery continues as South Africa experiences muted growth.
  • Pan-African market growth slows further as sales show signs of stagnation.
  • Job loses increase.



Sales Managers' Index (SMI)

The Headline Sales Managers’ Index (SMI) – a composite indicator designed to provide the most up-to-date assessment of business activity.

Business Confidence Index

The Business Confidence Index measures the level of optimism/pessimism amongst sales for future conditions.

Market Growth Index

The Market Growth Index monitors the underlying growth of the market segments into which the panel members sell.

Sales Growth Index

The Sales Growth Index defines the speed and direction of overall sales of goods and services made by business during the month.

Prices Charged Index

The Prices Charged Index measures the speed and direction of changes in the current price of goods and services taking into account any discounts offered.

Staffing Levels Index

The Staffing Levels Index monitors the level of growth or decline in employment against the same period a year earlier.






About Pan-Africa SMI Data



The Sales Managers Index provide the earliest monthly data on the speed and direction of economic activity.

Key advantages of the Pan-Africa SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth across Africa.
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.






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