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The Sales Managers Index: Asia

Released: December 20, 2016


Business Confidence in Asia Remains Very High

  • Economic activity in Asia continues at a high level
  • Sales growth continues to grow rapidly as prices rise
  • Staffing levels grow steadily

The Headline Sales Managers’ Index (SMI) for Asia was 57.8 in December, up against the year’s average of 57.3. The December reading represents strong economic growth for the region as a whole and a solid final quarter for the year. The primary driver of growth in Asia is coming from India’s rapid levels of economic activity despite the sudden shocks experienced in December by the recent cash ban. China has reported improving conditions in both the services and manufacturing sectors in December. Business confidence levels in Asia remain very high based on strong sales and firm overall market growth. Price inflation for December remained low but continuing to grow steadily.


Headline Sales Managers' Index


Business Confidence Index

Sales Managers' Index Trends


  Direction Speed
SMI Growing Fast
Business Confidence Growing Rapidly
Market Growth Growing Solidly
Sales Output Growing Rapidly
Prices Charged Growing Very slowly
Staffing Levels Growing Solidly



Sales Growth Index




About Asia SMI Data



The Sales Managers' Index provide the earliest monthly data on the speed and direction of Asia’s economic activity.

Key advantages of Asia SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth in Asia.
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.

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