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The Sales Managers Index: Global All-Sector

Released: December 20, 2016


Global Growth Accelerates in December
  • Global Business Confidence hits highest level for 9 months
  • New Sales Growth improves further in December
  • Staffing levels remain stagnant

Global business activity across all industry sectors grew modestly in December indicating that the global economy continues to exhibit low but consistent rates of economic activity. The Headline Sales Managers’ Index (SMI) – a composite indicator designed to provide the most up-to-date assessment of business activity – posted 53.5 in December, up by 0.3 on the November level. Business confidence has grown to a nine month high with a December index reading of 57.1. The monthly Sales Index for December improved again to 55.8 from 55.6 last month confirming the recent optimism expressed by managers as sales growth improves. Price rises for goods and services have remained modest during the month with another uptick in the index level and the Staffing Levels Index indicating no growth with a value of 50.0. Towards the end of 2016 there has been a marked improvement in the global economy but the average SMI for the year (53.1) is well below the level reported in 2016 (56.4)



Headline Sales Managers' Index



Sales growth Index




Sales Managers' Index Trends

  Direction Speed
SMI Growing Slowly
Business Confidence Growing Very strongly
Market Growth Growing Slowly
Sales Output Growing Solidly
Prices Charged Growing Slowly
Staffing Levels Stable None




Staffing Levels Index




About Global  All-Sector SMI Data



The Sales Managers' Index provide the earliest monthly data on the speed and direction of Global economic activity.

Key advantages of the Global All-Sector SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth across the Globe.
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.

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