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The Sales Managers Index: Growth Continents

Released: December 20, 2016


Business Activity in the Growth Continents
Remains Stable in December


  • Business confidence remains very high as sales growth is maintained
  • Prices charged for goods and services increases but at a very slow pace
  • Staffing levels growth continues steadily

The World Economics Headline Sales Managers’ Index (SMI) for the ‘Growth Continents’ registered 55.3 in December, unchanged from the level in November. This indicates a continued solid rate of economic activity across the emerging markets. Managers in Latin America have reported modest improvements in conditions across the region and Indian economy is continuing to grow rapidly despite the recent cash ban. Growth in China is continuing to remain muted but showing signs of continued improvements in recent months.



Headline Sales Managers' Index



Business Confidence Index




Sales Managers' Indexes Trends


  Direction Speed
SMI Growing Solidly
Business Confidence Growing Rapidly
Market Growth Growing Solidly
Sales Output Growing Fast
Prices Charged Growing Very slowly
Staffing Levels Growing Slowly



Prices Changed Index




About Growth Continents SMI Data



The Sales Managers' Index provide the earliest monthly data on the speed and direction of the Growth Continents economic activity.

Key advantages of the Growth Continents SMI:
  • The SMI provides the first indication each month of the speed and direction of economic growth in the Growth Continents .
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.

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