World Economics - Insight , Analysis and Data

World Economics - Insight , Analysis and Data
India
Regional Indexes
Country Indexes


The Sales Managers' Index: India - May 2013

Strong market growth boosts job creation in India
  • Business Confidence remains very high
  • Market & Sales Growth Indexes reflect exceptionally buoyant conditions
  • Payrolls growing at fastest level since May 2012

The overall Headline Sales Managers’ Index (created by taking an average of the Confidence, Market Growth, Product Sales, Price and Staffing Indices) provides the earliest data each month reflecting all private sector economic activity in India. The seasonally adjusted Index for May of 62.4 continues to be consistent with strong real growth in the economy over the last month.

The Indian Sales Managers’ Confidence Index reached 75.4 in May. This suggests Indian Sales Managers’ are extremely positive about the prospects for business development in the coming months.

Sales Managers were consistent in their replies that demand is growing. The Market Growth Index reported a reading of 64.2 in May, indicating sustained market expansion. The Product Index also saw a similar reading of 61.2.

The Staffing Index reading of 59.6 suggests that strong market is leading to a ‘jobs boom’, with payrolls growing at the fastest level since May 2012 in seasonally adjusted terms.

Overall, Sales Managers’ in India are reporting good news about the present and continue to be extremely optimistic about future prospects.
















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Notes to Editors
The Sales Managers’ Index is produced by World Economics and is based on original survey data collected from a panel of Indian Sales managers in all sectors of the Indian economy except those controlled by the Government. The India Sales Managers’ Index is released on the 3rd Wednesday of each month at 1:30pm IST (8:00GMT).
 


Methodology
The Sales Managers’ Index results are calculated by taking the percentage of respondents that report that the activity has risen (“Increasing") and adding it to one-half of the percentage that report the activity has not changed (“Unchanged"). Using half of the “Unchanged" percentage effectively measures the bias toward a positive (above 50 points) or negative (below 50 points) index. An example of how to calculate a diffusion index: if the response is 40% “Increasing," 40% “Unchanged," and 20% “Reducing," the Diffusion Index would be 60 points (40% + [0.50 x 40%]). A value of 50 indicates "no change" from the previous month.

The more distant the index is from the amount that would indicate "no change" (50 points), the greater the rate of change indicated. Therefore, an index value of 58 indicates a faster rate of increase than an index value of 53, and an index value of 40 indicates a faster rate of decrease than an index value of 45. A value of 100 indicates all respondents are reporting increased activity while 0 indicates that all respondents report decreased activity.



About the Sales Managers’ Index
The Sales Managers’ Indexes are a series of new products available for Africa, Asia and the Americas, designed to raise the voice and profile of sales people throughout the world. The Sales Managers’ Indexes provide the earliest indication each and every month of the direction of economic activity, and the speed at which its markets are growing.

Sales Managers are unique as an occupational group in being really at the front line of economic activity. The Sales Manager is ideally placed to feel the first few whispers of caution in the market or to see the new green shoots of economic recovery.

The Sales Managers’ Index brings together the collective wisdom of Sales Managers and consequently produces the best and earliest source of understanding about what’s really happening in the Indian economy.

The Sales Managers’ Index has been developed by World Economics, a leading edge provider of original economic data. Sister products include the World Economics Journal, the World Price Index, the Global Marketing Index, as well as the China, India and Eurozone Growth Monitors.

 
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There are 2 comments on this paper.
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Peke
276 days ago
Good to see real expertise on display. Your contributoin is most welcome.

aruna nishanka
414 days ago
This is a nice initiative from you, thank you




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