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World Economics Authors

Simon Cole

Email: simon@reputationdividend.com

Simon Cole is the founding partner of Reputation Dividend, a corporate reputation and branding consultancy specialising in applying quantitative analytics to reputation management (see www. reputationdividend.com). Originally a mathematician, he has held senior positions at Saatchi & Saatchi and Interbrand and Financial Dynamics (now FTI Consulting). In a career encompassing most of the key disciplines of the communications industry he has advised many of the world’s largest and best known brand owners and has both published and spoken widely on the economics of brands and branding.