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- Market growth at 8 month high.
- Headline Index reflects strong growth.
- Staffing levels reveal buoyant jobs market.
The Americas Sales Managers’ Index brings together the collective wisdom of Sales Managers throughout the entire continent of The Americas (Canada, US, Latin America) to produce the earliest monthly source of understanding about the speed and direction of economic activity.
The Headline Index is designed to reflect overall economic growth, bringing together the average movement of Confidence, Market Expansion, Product Sales, Prices Charged and the Staffing Indices.
The Americas Headline Index reading for September was 60.8 (50 represents no change) which reflects sustained economic growth throughout the Americas.
The Market Growth Index reading of 64.0 reflects strong expansion in the general marketplace at the fastest pace for 8 months. This is consistent with the Sales Growth Index reading of 60.7 which covers sales made by respondents companies. Taken together, the readings suggest that economic activity in the Americas continues to gain momentum in September.
The Staffing Index reading of 56.7 shows that the jobs market continues to be buoyant throughout the region, with managers reacting to increased demand in the marketplace by adding to payrolls.
The Business Confidence Index remains high with a reading of 68.0; indicating Sales Managers’ are confident that general business conditions will continue to improve over the coming months.
The Prices Charged Index reading was 53.8, indicating Sales Managers are passing on cost increases to businesses and consumers at a higher pace than inflation.
World Economics Chief Executive Ed Jones commented on the release:
“The Sales Managers’ Index for the Americas in September is showing substantial growth in the region. This is the latest in a series of surveys that are showing that the Great Recession is now well and truly behind The Americas - and bodes well for Q3 GDP figures”.
Amelia Myles, Communications Manager
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F: +44 (0) 20 7326 8351
The Sales Managers’ Index is produced by World Economics and is based on original survey data collected from a panel of Sales managers in all sectors of the economy except those controlled by the Government.
The Sales Managers’ Index results are calculated by taking the percentage of respondents that report that the activity has risen (“Increasing") and adding it to one-half of the percentage that report the activity has not changed (“Unchanged"). Using half of the “Unchanged" percentage effectively measures the bias toward a positive (above 50 points) or negative (below 50 points) index. An example of how to calculate a diffusion index
: if the response is 40% “Increasing," 40% “Unchanged," and 20% “Reducing," the Diffusion Index would be 60 points (40% + [0.50 x 40%]). A value of 50 indicates "no change" from the previous month.
The more distant the index is from the amount that would indicate "no change" (50 points), the greater the rate of change indicated. Therefore, an index value of 58 indicates a faster rate of increase than an index value of 53, and an index value of 40 indicates a faster rate of decrease than an index value of 45. A value of 100 indicates all respondents are reporting increased activity while 0 indicates that all respondents report decreased activity.
The Sales Managers’ Indexes are a series of new products available for Africa, Asia and the Americas, designed to raise the voice and profile of sales people throughout the world. The Sales Managers’ Indexes provide the earliest indication each and every month of the direction of economic activity, and the speed at which its markets are growing.
Sales Managers are unique as an occupational group in being really at the front line of economic activity. The Sales Manager is ideally placed to feel the first few whispers of caution in the market or to see the new green shoots of economic recovery.
The Sales Managers’ Index brings together the collective wisdom of Sales Managers and consequently produces the best and earliest source of understanding about what’s really happening in the Chinese economy.
The Sales Managers’ Index has been developed by World Economics, a leading edge provider of original economic data. Sister products include the World Economics Journal, the World Price Index, the Global Marketing Index, as well as the China, India and Eurozone Growth Monitors.
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