Released: 20 March 2018

Sales Managers Index Shows Kenyan Economy Continuing to Rebound After Period of Political Unrest Eases

  • Businesses confidence returning to pre-election levels
  • Sales and Market Growth Indexes showing renewed growth
  • Employment levels continue to grow at a low pace

Sales Managers' Index (SMI)

The Headline Sales Managers' Index (SMI) - a composite indicator designed to provide the most up-to-date assessment of business activity.

Business Confidence Index

The Business Confidence Index measures the level of optimism/pessimism amongst sales for future conditions.

Market Growth Index

The Market Growth Index monitors the underlying growth of the market segments into which the panel members sell.

Sales Growth Index

The Sales Growth Index defines the speed and direction of overall sales of goods and services made by business during the month.

Prices Charged Index

The Prices Charged Index measures the speed and direction of changes in the current price of goods and services taking into account any discounts offered.

Staffing Levels Index

The Staffing Levels Index monitors the level of growth or decline in employment against the same period a year earlier.

About Kenya SMI Data

The Sales Managers Index provide the earliest monthly data on the speed and direction of economic activity in Kenya.

Key advantages of the Kenyan SMI:

  • The SMI provides the first indication each month of the speed and direction of economic growth in Kenya.
  • The SMI provides the most complete indication of growth, covering all private sector activity.
  • The SMI is based on a key occupational group - uniquely able to sense changes in business activity levels.
  • The SMI is composite index of business confidence, market growth, sales, prices charged and staffing levels.
  • The SMI is a diffusion index, any index value above 50 indicates growth and below 50 indicates contraction.