The Slow Death of Global Demand for Almost Everything

Big population declines in many countries are now inevitable.
Producers of many goods and services will suffer.


 
Many of the world’s most important countries are projected to face significant declines in their populations by 2040 and further falls thereafter. This is due to many years of falling fertility levels. As a consequence, consumer demand for many products and services is likely to shrink.

Countries with Significant Depopulation
Note: Ranked by percentage decline by 2040.

Country 

Population
2025, Millions

Population
2040, Millions

Decline
by 2040, Millions

Decline 
Percentage

Japan 

122.9 

108.3 

14.6 

11.9%

Taiwan 

23.1 

20.5 

2.6 

11.3%

Poland 

38.1 

33.9 

4.2 

10.9%

Hong Kong 

7.4 

6.6 

0.8 

10.8%

Greece 

9.9 

9.0 

0.9 

9.7%

Italy 

59.0 

53.3 

5.7 

9.7%

Korea, Rep. 

51.5 

47.1 

4.4 

8.7%

China 

1,412.9 

1,292.0 

120.9 

8.6%

Czechia 

10.6 

9.7 

0.9 

8.0%

Germany 

83.9 

77.7 

6.2 

7.4%

Country 

Population
2025, Millions

Population
2040, Millions

Decline 
Percentage

Japan 

122.9 

108.3 

11.9%

Taiwan 

23.1 

20.5 

11.3%

Poland 

38.1 

33.9 

10.9%

Hong Kong 

7.4 

6.6 

10.8%

Greece 

9.9 

9.0 

9.7%

Italy 

59.0 

53.3 

9.7%

Korea, Rep. 

51.5 

47.1 

8.7%

China 

1,412.9 

1,292.0 

8.6%

Czechia 

10.6 

9.7 

8.0%

Germany 

83.9 

77.7 

7.4%

Source: World Economics, 2026




Japan is projected to lose an unprecedented near 12% of its total population by 2040. China is projected to shrink by 121 million people. This rate of depopulation, as a result of low fertility rates (rather than famine or war), is historically unprecedented.

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More perspectives using World Economics data