Released: 30 December 2021
December Indian Sales Managers Index Reports Negative Recruitment Levels as Managers Remain Cautious
The December Sales Managers Survey continues to reflect the widespread and continuing damage to the Indian economy caused by Covid. However, recovery appears to be on the horizon, with growth related indexes (except for staffing) now over the crucial 50 dividing line between growth and decline.
The Staffing Index is the prominent outsider, and continues to show negative recruitment levels as managers remain cautious. However, even in this less optimistic looking area, the December data showed a significant improvement, with real movement towards the 50 level.
The other main negative emerging from the survey is a continuing high level of price inflation. The Prices Index fell in December from the November level, indicating somewhat less rapid inflation, but also reflecting continued significant increases in price levels, resulting from supply chain problems and other Covid related factors.
But overall the economic situation and business prospects are clearly improving very slowly...
India SMI: Staffing Levels Index
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