Global Growth Continues, but the Rate of Growth Slackened in July

The First Data on Global Economic Activity Levels - Every Month
The only survey with current month, month-on-month, monthly year-on-year, and forward looking questions

Updated: July 22, 2024

World economic activity continues to grow when seen through the lens of the Sales Managers Indexes, in the world's three largest economies (China, the USA and India).

For most of the recent past these countries have collectively contributed close to 60% of global growth, so if their survey numbers are looking good, prospects for the world as a whole are unlikely to be too far behind.

Global: Sales Growth Index: July 2024 Source: World Economics
Note: Data Shown as a Diffusion Index. (50 = 'No Change', above 50 = Increasing growth, below 50 = Declining growth)


The Sales Managers growth related Indexes are all consistent with expectations of expanded economic activity for the remainder of 2024. Of particular note, the growth-related components of the Global Sales Managers Indexes are all now positive, and data since mid-2022 shows gradual but steady recovery from the Covid period. However there has been a distinct slowdown in the rate of growth, now more obvious with the publication of the Sales Managers July Sales Indexes.

These data provide a good indication that the world is likely to avoid, at least in the immediate future, the much-predicted global recession brought on by rising interest rates, and continue to enjoy economic growth this year. Sales data for the next few months will be key in interpreting the impact of the higher interest rates seen in recent months.



Sales Managers Index Components



0 0 0 Global|#0A66C2|56, 56.9, 57.7, 58, 56.9, 56.4, 55.3, 56.8, 55.9, 54.9, 55.1, 55.2, 54, 53.2, 47.4, 43.2, 47.5, 49.6, 50.9, 50.4, 51.1, 51.7, 51.8, 52.6, 51.6, 52.7, 52.2, 52.8, 52.6, 53.7, 52.9, 52.6, 52.6, 53.3, 53.3, 53.6, 52.3, 53.5, 50.9, 51.1, 50.4, 50.3, 50.5, 50.9, 51.8, 52, 50.5, 50.3, 51.5, 51.9, 52.1, 51.5, 51.2, 48.7, 50.4, 51.4, 50.2, 52.6, 52.2, 50.6, 53.2, 53.2, 52.8, 52.2, 51.4, 51.4 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Business Confidence

51.4
July 2024
The Global Business Confidence Index eased slightly in July. The Business Confidence Index measures the level of optimism/pessimism among sales managers for future conditions.
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0 0 0 Global|#0A66C2|54.6, 54.8, 54.7, 54.2, 53.6, 53, 52.3, 52.6, 52.3, 50.9, 50.3, 50.6, 49.1, 49.5, 43, 37.8, 42.1, 45.7, 48.3, 48.9, 49.3, 49.7, 50.5, 51.7, 51.2, 51.1, 51.2, 51.3, 51.2, 52.6, 52.7, 52.1, 51.8, 51.7, 51.6, 52.3, 50, 49.7, 48.6, 48.8, 49, 48.7, 49.2, 50, 50.2, 49.8, 48.1, 48.3, 50.7, 50.9, 51.7, 50.6, 51.7, 49.7, 50.7, 51.4, 51.8, 52.3, 51.6, 51, 51.9, 51.9, 51.5, 51.5, 51.8, 51.1 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Market Growth

51.1
July 2024
The Market Growth Index value decreased in July - but solidly above the 50 line. The Market Growth Index monitors the underlying growth of the market segments into which the panel members sell.
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0 0 0 Global|#0A66C2|55, 54.4, 54.2, 54, 53.1, 54.6, 53.8, 53.7, 53.6, 52.1, 52.5, 52.2, 48.9, 50.9, 45.1, 38.7, 44.1, 46, 48.4, 51.2, 50.5, 51.1, 52.9, 53.7, 51.9, 53.1, 52.6, 51.8, 52.6, 54.2, 54.2, 53.5, 53.6, 53.5, 52.7, 52.8, 53.2, 53.5, 51.4, 51.8, 50.7, 49.6, 50.5, 51.5, 52.1, 51.7, 50.7, 50.3, 53.6, 52.8, 51.9, 52, 52, 50.8, 52.7, 52.4, 52.5, 53.6, 52, 51.9, 53.1, 53.3, 54.1, 53.2, 53.7, 53.1 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Sales Growth

53.1
July 2024
The Global sales growth index eased in July, to a 5-month low. The Sales Growth Index defines the speed and direction of overall sales of goods and services (current month from previous month).
Find out more about SMI Diffusion Indexes
0 0 0 Global|#0A66C2|52, 52.8, 53.4, 53.8, 53.3, 53.9, 54.6, 53.9, 55.3, 54.2, 53.7, 53.7, 52.7, 52.8, 49.3, 42.3, 44, 47.5, 51, 50.3, 51.2, 53.3, 53.3, 53.7, 51.5, 52, 52.1, 53.4, 54.2, 55, 54.3, 54.8, 55.2, 57.7, 55.6, 55, 54.5, 52.4, 52.9, 54.3, 54.6, 52.5, 51.8, 52.6, 52.5, 52.9, 51.2, 51.7, 52.3, 52.3, 52.2, 51.4, 51.8, 50.9, 52.6, 52.3, 53.7, 51.2, 51.9, 52, 51.8, 50.5, 53, 52.2, 52.7, 51.6 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Prices Charged

51.6
July 2024
The Prices Charged Index increased at a slower pace in July. The Prices Charged Index measures the speed and direction of changes in the current price of goods and services taking into account any discounts offered.
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0 0 0 Global|#0A66C2|50.8, 50.9, 52.5, 51.8, 51, 50.2, 49.6, 50.6, 50.9, 50.5, 51.2, 50.6, 49.1, 48.2, 45.5, 35.6, 38.9, 41.7, 45.4, 47.4, 46.4, 47.4, 48.7, 47.8, 47.9, 50.1, 49.2, 48.9, 49.5, 51.8, 50.3, 50.3, 51.2, 51.2, 50.7, 49.6, 50.3, 49.9, 48.2, 49, 46.4, 47.4, 46.5, 46.2, 49.5, 49.1, 49.1, 48.5, 49.2, 49.2, 50.8, 50.1, 50.6, 48.2, 49.3, 49, 49.4, 50.5, 51.6, 48.8, 51.5, 49.9, 50.4, 50.6, 50.2, 51.5 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Staffing Levels

51.5
July 2024
Global staffing levels grew at a stronger rate in July. The Staffing Levels Index monitors the level of growth or decline in employment against the same period a year earlier.
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0 0 0 Global|#0A66C2|49.9, 49.5, 50.7, 49.4, 49.8, 49.6, 50, 49.6, 50.3, 49.6, 50.2, 50.1, 47.3, 45.7, 42, 35.4, 38.6, 39.7, 44.2, 45.2, 45.8, 47.4, 48.6, 46.3, 45.9, 46.6, 47.9, 48.8, 48.5, 50.1, 49.8, 47.7, 47.6, 49.4, 47.8, 48.9, 47.6, 50.9, 45.5, 48.1, 47.4, 45.4, 46.9, 47.6, 48.4, 48.5, 48.6, 47.5, 47.6, 48.6, 49.6, 48.7, 49.1, 48.7, 47.9, 46.9, 47, 50.5, 51, 49.3, 50.1, 49.5, 49.6, 49.6, 49.4, 48.6 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Profit Margins

48.6
July 2024
Profit Margin growth fell futher in July at a faster rate.
Find out more about SMI Diffusion Indexes




About the Sales Managers Indexes

The Sales Managers' Indexes provide the earliest monthly data on the speed and direction of economic activity in key growth areas of the world.

The SMI’s (Sales Managers’ Indexes) are compiled and analysed by World Economics and are based on survey data collected from a panel of companies stratifying all Industry Classification Board (ICB) sectors which are weighted to reflect their contribution to national Gross Domestic Product.

Key advantages of the SMI's:

  • The SMI's provide the first indication each month of the speed and direction of economic growth.
  • The SMI's provide the most complete indication of growth, covering all private sector activity.
  • The SMI's are based on a key occupational group - sales executives - uniquely able to sense accurate changes in business activity levels.
  • The SMI survey base - salespeople - are used by virtually all businesses, including in frontier markets, unlike other occupational groups.
  • The SMI's focus on the key countries contributing to over 60% of global growth in recent years.






About the Data

Global SMI data is published as diffusion indexes to gauge the speed and direction of economic activity.

Monthly data for 8 years is downloadable in a consistent unadjusted format for the 7 key indexes: